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12 Digital Marketing Tools for your digital business
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1. SEMrush
If you’re serious about improving your SEO strategy, you’re going to want to check out SEMrush. SEMrush is our team’s favorite all-in-one digital marketing tool. This tool provides assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. SEMrush’s latest update features enhanced content marketing, advertising, and social media tools as well.
SEMrush offers free and paid subscriptions. With a free account, you are limited in your ability to pull data and use some of the tool’s features. This is why we suggest starting out with a 14-day free trial to explore some of SEMrush’s popular functions.
2. Modenkol.com
It works exactly like JobStreet. When a brand needs a KOL, they can set the job requirements and post it onto the portal. Influencers can browse listed campaigns and apply for them where they see fit.
Upon registration, the platform will collect their basic information including social media profiles and their respective number of followers.
There are no fees to use the platform for the brands or influencers. Once a job is booked, further arrangements like interviews and payment will be settled between the two parties, and Moden KOL will not interfere with these transactions.
Business owners and brands can post jobs for KOL, bloggers and content creators range from RM500 - RM3000
Content marketing is one of the strategic marketing approaches, which is creating and distributing relevant, valuable and consistent content to their audiences. At the same time, this can attract and acquire a clearly defined audience with the objective of driving profitable consumer action. every business should digitally position themself as a media to provide information and industry knowledge to its users.
Mopress provide a platform for a business owner to start a "media" site at almost no cost. it come with a marketplace with over 6000 content creators in English, Chinese and Malay languages. price to re-write article start from RM25 to professionally written content from RM50 - RM1500
4. Rtist
Rtist is Malaysia creative platform, which connect businesses to the right local creative talent on demand basis and enable creative talent to be visible, learn, get hired, and earn via Rtist. Currently have more than 6000 Malaysia local creative talents across ten creative fields from designers, copywriters, videographer and photographers and more.
Rtist is Malaysia creative platform, which connect businesses to the right local creative talent on demand basis and enable creative talent to be visible, learn, get hired, and earn via Rtist.
5. HubSpot
HubSpot is an essential tool for all things necessary for executing a seamless inbound marketing strategy. At SMA, we use HubSpot as our CRM and CMS, as well as for email marketing, blogging, social media and to build landing pages. You can even review important KPIs using HubSpot’s new and improved analytics tools. If you’re looking to learn more about inbound marketing, HubSpot Academy offers a large collection of free certification courses that will teach you useful information to help you grow your marketing strategy. Moz
Google Analytics
6. Canva
Canva is a great tool for creating professional-looking graphics. No matter your design experience, you can easily use this tool to create social images, CTA buttons, and infographics for free. Canva offers a large selection of templates, clip art, and fonts to help you customize your project. This is the perfect tool for someone who doesn’t have access to more advanced design platforms like Photoshop or InDesign.
7. Moz
offers a great selection of both free and paid SEO tools. With the help of Moz, you can easily perform site audits, keyword research, and monitor your search engine rankings. We highly recommend using the MozBar Chrome plugin, which provides instant metrics while viewing any page or SERP.
An obvious choice for anyone in the digital marketing space. At first glance, this tool can seem a little advanced, but if you use it to its full capabilities, you will receive a ton of insight into how your users are engaging with your site.
If you’re looking to increase your understanding of Google Analytics, we recommend exploring the Google Analytics Academy. This is a collection of free courses that will help you learn everything there is to know about the platform so you can use it to its full potential.
Screaming Frog is an easy-to-use SEO crawling tool. This tool provides important SEO-related information about your site that you can download and keep on file for reference. Screaming Frog covers everything from basic on-page SEO elements to more high-level insights like HTML, CSS, and Javascript.
We like to use Screaming Frog to help identify any site errors that may be impacting SEO. You can link this tool with others like Moz or Google Analytics for even more information.
10.Frase
Frase is an awesome content optimization tool that every digital marketer needs in their back pocket. Frase uses AI to provide advanced content insights that can help boost your search visibility and your web traffic. Use Frase to optimize your existing content or help you write new and improved content.
Content research can take hours. Frase automatically provides an intelligent outline for almost every topic across the web. In seconds, Frase provides a list of related topics, headers, FAQs, statistics, recent news, and interesting facts that you can use to quickly build a powerful piece of content. Frase is a paid tool, but they do offer a free trial so you can test it out before making a commitment.
11.BuzzSumo
BuzzSumo is a research and monitoring tool that can help identify trends around specific topics. This tool can help you generate blog or social media ideas, create high-performing content, monitor your brand’s performance, and identify influencers you may want to consider partnering with. Though BuzzSumo is a paid tool, you can register for a free 7-day trial to test it out before committing to a subscription.
If you’re leveraging structured data on your website, the Structured Data Testing Tool is an absolute must. This free Chrome extension tests the structured data on any webpage with the click of a button. Use this tool to ensure your pages are properly marked up or gain some insight into the types of schema your competitors are using.
If you’re looking for quick SEO insights on any webpage, the Detailed SEO Extension is a great option. This free Chrome extension generates important SEO data in seconds. Uncover any page’s title tags, meta descriptions, schema, and internal links to ensure your pages are optimized correctly.
12. Similiarweb
Similarweb is a digital intelligence provider for enterprise and small to mid-sized business customers. The platform provides web analytics services and offers its users information on their clients' and competitors' web traffic and performance. get their chrome plugin to have more visibility of all the popular websites you visit.
